The Eddy

Can Automation Help You Win More Clients?

Written by Otavio Chaves | Nov 6, 2025

Architects and engineers are already using AI to write scopes, proposals, and contracts. But what if the same technology could help create proposals that clients actually want to read — clear, visual, and designed to build trust?

That’s what we set out to explore: how automation can help professionals save time while producing proposals that communicate value through both structure and storytelling.

We tested Canva, Gamma, and Venngage — three platforms that promise to turn text-based proposals into presentation-ready experiences.


 

Canva
Designing with AI

Our first test was with Canva, using its built-in AI design assistant to generate an engineering proposal layout from scratch.
Because Canva’s AI box doesn’t accept large amounts of text, we crafted a detailed prompt to guide the system:

The result was fast and visually impressive. The proposal felt modern, clear, and presentation-ready — perfect for client-facing conversations.
The only limitation: Canva’s AI doesn’t process long or highly technical content well, so manual input is still required for detailed scopes.


Pricing: Canva Pro starts at around US$12.99/month (or US$119.99/year) for access to AI tools and brand customization.

 

 

Gamma
Structure and Clarity

Next, we used Gamma, a tool that transforms written content into clean, structured presentations.
We pasted a detailed (fictional) proposal and let Gamma format and organize everything automatically.

The result was a polished and consistent layout, with automatic sectioning, clear typography, and balanced spacing. Gamma isn’t as flexible in design as Canva, but its strength lies in clarity and flow — it removes inconsistencies and keeps every slide coherent.


Pricing: Free to start, with paid plans beginning around US$10/month.



Venngage
Balance and Flexibility

Finally, we tested Venngage, known for its visual infographics and flexible editing tools.
After pasting the same type of content, Venngage generated a beautiful, well-structured proposal that found a middle ground between design and information depth.

Its layouts are slightly less refined than Canva’s and less rigid than Gamma’s — but that’s what makes it unique. Venngage gives users strong creative control while maintaining professional consistency.


Pricing: Around US$49/month for full brand personalization and advanced export options.


Bonus: Proposify
Workflow Automation

We also looked at Proposify, a dedicated proposal automation platform.
It doesn’t yet auto-generate proposals, but it allows you to build client-centered templates, collect digital signatures, and integrate with CRM systems — making it ideal for firms that send frequent proposals and need a trackable workflow.


What We Learned

Each platform fits a different purpose — depending on your priorities and workflow:

  • Canva — Best for teams focused on design and client experience, even if it means adding content manually.

  • Gamma — Ideal for technical or detailed proposals where structure, logic, and clarity matter most.

  • Venngage — The most balanced choice between design flexibility and information richness, though at a higher price point.

Of course, no platform replaces human refinement — every proposal still benefits from personal adjustments and professional review. In our tests, however, we made almost no edits to the first AI-generated versions, and the results were already presentation-ready. With tools like these, you can increase the chances of your client saying yes faster and with greater confidence.